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Describe the actions of the two main types of Call To Action (CTA) buttons

CRO Buttons offers two main CTA buttons:

  • Add To Cart button
  • Buy Now button

The following diagrams describe how customers interact with each button

1. Add to cart​

Add to cart​

There are three possible flows for this button:

  • Flow 1: Add to cart --> Display list of variants --> Display successfully added to cart notification --> Cart page

  • Flow 2: Add to cart --> Display list of variants --> Display successfully added to cart notification --> Checkout page

  • Flow 3: Add to cart --> Display list of variants --> Display successfully added to cart notification --> Pre-defined URL

To change how the button behaves, please go to Mobile > Popup > Add to cart tab > CTA (Call To Action) > Choose Action for CTA Button

Add to cart action

2. Buy now​

Buy now

There are two possible flows for this button:

  • Flow 1: Buy now --> Display list of variants -> Cart page

  • Flow 2: Buy now --> Display list of variants -> Checkout page

note

The successfully added to cart will be skipped and user will be redirected to the pre-defined page.

To change how the button behaves, please go to Mobile > Buttons > Product view tab > Edit Buy now button > Choose Action for button

Buy now action